On Memorial Day, May 30th
2016, Coca-Cola posted an image on their Facebook page of soldiers drinking a
refreshing Coca-Cola. This ad was in
remembrance of our soldiers who provided for our freedom that we enjoy and the
soldiers that are currently standing guard to protect our future as
Americans. This Facebook post received
over nineteen thousand likes and over one thousand shares and one hundred and
twenty eight comments.
One successful element that this
post had was how it communicated with their audience in an appropriate way.
(Baker 92) This post included a visual
image that created high engagement with many Americans over the Memorial Day
holiday. Having an image increased the likelihood that more followers would
take the time to like, comment or share this post. Another element that this
post was successful in portraying was knowing their target audience. Coca-Cola
is sometimes thought of as all American and American’s love to show their
patriotic feelings towards military personnel both past and present on Memorial
Day. (Baker 92)
Written by: Kagen Sparks
Barker, M.S.,
Barker, D.I., Bormann, N.F., Roberts, M.L., & Zahay, D. (2016). Social
media
marketing: a strategic approach (2nd
ed.). Boston, MA: Cengage Learning.
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