Social media will only continue to grow as our younger
generations enter the workforce.
Therefore, social media marketing strategies need to continue to evolve
as well. This article talks about how social media marketing will grow to
accommodate consumers with an on the go lifestyle and evolve for the future.
This is evident in the first topic that the article talks about. More people
are finding information today on smartphones than they are on laptops or
desktops. Having mobile optimization in your website or social platform is
becoming more important everyday.
Another big topic this article makes you think about is
selling on social media. Some social media sites let users buy products directly
on their platforms. Facebook and Pinterest are the first to use this buy now
feature so consumers can have a better experience buying what they want on the
spot. Engaging with customers and converting views into sales are the main
goals with social media marketing. The buy now feature and other new ways to
buy directly on platforms will definitely help companies improve with both of
those goals.
According to statistics, videos dominate consumer’s
attention online. The article states, “YouTube still receives a massive amount
of hits per day. Facebook receives 8 billion video views daily as of November
2015”(Smart Insights). For this reason, companies will obviously have to keep
up their video usage. Not only are consumers watching a lot of videos, but they
are also more engaged to the content. You can see why video is so popular
because it has “the ability to engage viewers, reach large audiences, and
showcase products.” (Barker, 145). The interesting part of this is how video
will change in the future. The article said that Facebook is getting a lot more
video views than in the past. Maybe videos will start getting more popular on
social media platforms and YouTube will have to improve to keep the consumers
on their site.
Lastly, this article talks about how social media users love
“in-the-moment” content. Social media users love to be the first one to find
out big news or see a hot new deal on their favorite brand. Today, Periscope is
the most popular live streaming online platform. This platform has the
opportunity to grow substantially in the next couple years. This live video
could help brands engage with their consumers closer than ever before. Brands
could convey themselves in totally different ways and show exactly what they represent
and strive to be.
Brandon B.
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Social media marketing is very difficult and if you want to grow your business then make sure getting high quality marketing services. I also would like to use the real estate texting service for my business on a marketing consultant’s suggestions. I am sure that the results will be in my favor.
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