Monday, July 25, 2016

CHICK FIL A

Chick Fil A is highly enjoyed by all of us in the South and we have grown to love Cow Appreciation day. While at first this tweet may appear grammatically incorrect avid followers know that it was intended to be that way because it was written by cows. This is a highly successful post because it keeps within Chick Fil A's brand identity while also encouraging action to be taken now (free chicken). It effectively uses the 6th type of tweet (picture/gif tweet) and uses comedy to capture the attention of the audience. With 405 retweets and 826 likes this post was greatly enjoyed by its followers. https://twitter.com/ChickfilA/status/752837766782734337

Morgan P

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