Nike Marketing

One company whose marketing never ceases to impress me is Nike. First of all, they just seem like they’re everywhere. Whether you are walking into a sports arena, watching sports on tv, or just walking through a store, Nike dominates the sports world. Recently, I started to follow them on Instagram so I could compare what we talk about in this class with what Nike actually does. A lot of the things Nike does on their Instagram blend perfectly with the Forbes article about reasons for being on Instagram. For example, Nike does an excellent job of branding themselves through their content. Recently Portugal won the UEFA Euro Cup in soccer. Just minutes after they won, Nike posted a picture of the players hugging each other with a text overly that read “Make Them Believe” with the Nike swoosh under it. All the player for Portugal have their Nike shorts and shirts on. In the caption it reads, “Stand as one. Play as one. Win as one.” #justdoit”. Nike has done a great job driving in the Just Do It campaign along with making sure to use relevant current events to create quality content. In doing this, Nike can be sure that they are relating to their audience by posting about what their audience is interested in. 

https://www.instagram.com/nike/

Eric H.