International
Music day is a day of celebration for anyone and everyone who loves to swing
their head to a rhythm. Coca Cola uses this celebration for a whole campaign.
There post on twitter shows a bottle of coke with the lyrics, “ Celebrate good
times, Come on!” on the label. Hashtags are used to tag twitter music and
spotify. The use of the red tags gives Coke an advantage over other using Twitter
because normally the tags are blue. The red stands out and draws the consumers
in. This is also successful because it provides a shared, common message that
everyone in America can relate too. Old or young, everyone knows this song. The
number of likes for this post was 720, showing a high liking from Coke
followers.
-Hannah Jordan Pittman
Great example! They used mentions to call out Twitter Music & Spotify. They used hashtags to join the conversations #InternationalMusicDay and #ShareACoke.
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