The Mountain Dew Kickstart campaign is a great example of a successful social media content. Mountain Dew is targeting the consumer who already enjoys the taste of the original Mountain Dew, but is looking for that extra kick. The video titled, “Mtn Dew Kickstart: Freak Chain,” is a perfect example of keeping the content engaging and entertaining while still promoting a product. The videos can be found at https://www.youtube.com/watch?v=fXV54IwG6bk. The video uses engagement with a link in the video to make the cat that is at the end of the video dance. Over all, the video successfully conveys the promotion of the Kickstart drink while also keeping the viewer engaged and entertained. Justin S