Nike Star Power

Nike has one of the best social media marketing presences in the world. They have accounts on many different platforms and also have multiple accounts for different sports. The original Nike Twitter usually post motivational pictures or videos with star athletes. This particular post combines the motivational workout with a funny Kevin Hart addition. Since they are one of the most popular companies in the world they have the unique capabilities of getting celebrities and top athletes together. This obviously attracts consumers to the Nike brand just by having so much star power. When top athletes like Serena Williams use the Nike product why wouldn’t consumers want to use it?

Brandon B.

Link to Original Post:

https://twitter.com/Nike/status/754359452296290304