Hobby Lobby: Doing Things Right

While scrolling through Hobby Lobby’s Facebook page, I realized just what an outstanding job the company was doing in their posts on this platform of social media. The first quality trait that I want to highlight is their post content. They do such a great job of creating interesting posts that really capture the eyes and minds of their audience. This post seen to the left and found at: https://www.facebook.com/HobbyLobby/  is a form of a how-to picture collage giving followers a nifty idea to practice when decorating a cake. Followers can reference this post for directions and to see the required materials, giving the Hobby Lobby page more traffic, and then visit the store to purchase said materials, increasing store traffic and sales. The second great trait I noticed in this post was Hobby Lobby’s response to the comments that followers made. The responses were timely, made within just a couple of hours, and they were genuine in that the responses were kind-hearted in what they contained. This shows followers that the company has a very active presence on the site and that they are there to serve them through this social media platform in providing them quality content and helpful, polite responses.

Savanna H.