Saturday, July 16, 2016

Smirnoff Appeals to the Right Audience

Smirnoff has recently started an advertisement with Instagram sensation "Baddie Winkle" who is an 87 year old living with the mindset of a 21 year old. She frequently posts on Instagram about how she lives a life where no matter what your age is, you can still have a good time. This Smirnoff advertisement enforces the message for its audience to "Keep it moving." Smirnoff encourages people to keep living a youthful and lighthearted life. It inspires people of all ages to continue enjoying their life and to stay youthful. This advertisement is sure to put a smile on your face and give people a good laugh and reminder to enjoy life at all stages.


Information found via Huffington Post Article:
http://www.huffingtonpost.com/entry/baddie-winkles-5-pieces-of-advice-for-people-of-all-ages_us_571911c8e4b0d912d5fde17e

Erin G.

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