Bud Light Up For Whatever Campaign

Bud Light launched an “Up For Whatever” campaign in the spring of last year in order to encourage a fun and carefree environment associated with drinking the beer. However, consumers did not respond favorably to certain messages. In March for the St. Patrick’s Day holiday, the company tweeted “On #St.PatricksDay you can pinch people who don’t wear green. You can also pinch people who are not #UpForWhatever.” During a time when “rape culture” is a hot topic of conversation in the media, it is clear that Bud Light made an error in judgment in their choice of words for this tweet as it appears to allude that unwarranted touching between individuals is an innocent act. Additionally, Bud Light featured a photo of 5 women along with the tweet. This photo only furthered the argument for those who found the tweet offensive. If the photo had been a mix between men and women the response may have been different among consumers.

 I don’t believe Bud Light intended for any ill will to come of this tweet or campaign, it was an unfortunate error in judgment and they were correct in removing the tweet from their profile.

The post has since been deleted due to negative consumer responses.

Source: http://www.foxnews.com/leisure/2015/03/18/did-bud-light-encourage-sexual-assault-with-tweet/

Twitter profile: @barstoolsports

Beth M.