Kitchen Aid got a bit carried away with a post they made on
their Twitter account back in 2012 after one of President Obama’s debates where
he mentioned his deceased grandmother. The lists goes on and on as to why this
Tweet was horrific to have been posted through the company account, despite that
it was simply an accident made by an employee meaning to post it through his
personal account. First and foremost, this Tweet is offensive in so many ways.
It is disrespectful to the president of this country and his family in that it
is making light of the death of his grandmother and in its negative context towards
his time spent in office. Secondly, this Tweet is diving very heavily into
politics, which is a very risky subject matter for businesses to venture into.
There is so much controversy surrounding politics and, from a business stand
point, picking one side or the other could harm the image your company is given
in the eyes of the consumer. There is no link to the original content of this
Tweet, as it was immediately deleted by the company. Unluckily for Kitchen Aid
though, there is no true means of getting rid of content posted online and a
screenshot of the Tweet, found at: http://www.digitaltrends.com/social-media/the-most-scandalous-corporate-social-media-fails/ can be seen above.
Savanna H.
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