Monday, July 25, 2016

CarMax is the leader in used car sales, and their great customer service and a well thought out advertising campaign are the reason why. CarMax is not like a traditional car dealership, but unless you go into one you would never know this. CarMax has made it a point with their drive what's possible campaign to point out one of the amenities that set them apart. They have successfully made commercials and linked them to YouTube and Facebook to gain exposure. These posts are entertaining and draw a lot of feedback from customers, both good and bad. From scrolling through their Facebook page, it is easy to see that the social media managers are on top of things and are very timely and courteous when responding to customer complaints. I have even read posts and see CarMax going out of their way and pulling strings to get customers problems fixed. This is a great example of a company using social media to their advantage and using it effectively. A link to their Facebook page can be found at: https://www.facebook.com/CarMax Justin S

No comments:

Post a Comment