A successful social media post is this example from
Home Depot, which was posted on May 19, 2016 on the social media platform of
Instagram. Home Depot is successful with this post in that it showcases one of
their products (M. Barker, D. Barker, Bormann, Roberts, Zahay 166). Through
this image, Home Depot is properly targeting its target market of
do-it-yourself customers by demonstrating how you can utilize their liberty
post hooks and casters to create this beautiful cart. Another reason this post is effective is on account of
its high level of engagement among consumers. The post received 251 comments and a whopping
1,744 likes, which conveys how photos and images are known to encourage
consumers to share and interact with posts (M. Barker, D. Barker, Bormann,
Roberts, Zahay 158). The compelling DIY content in this post is boosted with
the informative, yet beautiful image.
Tory C.
Barker, Melissa S., Donald I.
Barker, Nicholas F. Bormann, Mary Lou Roberts, and Debra Zahay. Social Media Marketing A Strategic
Approach. 2nd ed. N.p.: Cengage Learning, 2008. Print.
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