Taco Bell
tweeted a video of a guy rapping about taco bell. The tweet for the video was
encouraging people to send in their own Taco Bell songs. This post was a
success because Taco Bell did a good job at targeting their audience and
knowing what the audience would like to see. The content was interesting and
fun. The video/tweet provided value in the form of entertainment. This video
didn't promote their products on twitter but instead, focused on engaging with
their audience and providing entertainment. (M. Barker, D. Barker, Bormann, Roberts, Zahay 2008). The video creates a connection with the person who
originally made the video who is obviously a fan of the company. This gives him
a recognition and appreciation for being a loyal Taco Bell customer.
- H. Jordan Pittman
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