“Whatever Suits Your Mood”

I couldn’t help but laugh when I came across this Instagram post. Pepsi took their “Say It With Pepsi” campaign a step further when they decided to create the universal language of “Pepsimoji”. The fact that the downloadable emoji board they created spans across the globe is one of the many reasons why this campaign has been so successful. I think that it is important for all organizations to have a global perspective when marketing. Before your campaign can stretch across the globe, you should focus on making content that is fun and enjoyable. The humor that is found in this Instagram post makes this social media marketing campaign very entertaining. Even though this post isn’t a video, it still incorporates some of the aspects of the AEIOU rule. Pepsi was able to make this post entertaining, offbeat, and unusual. I think that these three particular pieces of the AEIOU rule are a great combination for a company looking to successfully market their product.

Kate G.

Site: Instagram

Author: Pepsi (photo author: @arnold_daniel)

Link: https://www.instagram.com/p/BHzmSsPj2ZM/?taken-by=pepsi 

Citation (textbook): Barker, Melissa S., et al. Social Media Marketing : A Strategic Approach. Boston, MA: Cengage Learning, 2016. Print.