@BlairWitchMovie is using their twitter account to promote
Lionsgates new movie, The Woods. One reason why this ad was so successful is
because it was a paid advertisement featured on other twitter pages. This post
received about 600 more retweets and 500 more likes than any other tweet made about
the film. Another reason why this ad was so successful is because the Blair
Witch twitter page does not post clutter. Since the page only posted a few
times after the buzz from Blair Witch died down, seeing news of a new post created
an unprecedented level of excitement on their twitter page.
Original source: https://twitter.com/search?q=the%20woods&src=typd
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