It's Friday Eve

Total Beauty posted on twitter a picture of writing in words stating, “It’s Friday Eve.” The tweet was not a success because of the lack of creativity. This generic post did not relate to the target audience. Knowing the audience and what they like helps create customer engagement, which did not hold to be true for this post. The post did not contain any content related to their brand making it not valuable for promoting the brand.  Looking at the number of likes and retweets, there shows to be a low amount of engagement and interaction. With the white background and the black words, the post does not stick out from the page to draw the audience’s attention.

https://twitter.com/TotalBeauty/status/735963220398215168

- Hannah Jordan Pittman